MEET THE TEAM
Discover the team uniquely assembled to drive your business forward.
EXPERTISE:
- – Agency Operations
- – Global Brand Development and Stewardship
- – Complex Brand Challenges
- – Global Brand Building
- – Cross-Brand Partner Integration
- – Commercial and Marketing Planning
Vjosa C. Mujko
Managing Partner
Shaping agency vison, strategic leadership, and fostering client relationships
At the heart of our agency’s ethos lies a client-centric philosophy and results-driven creativity.
We focus on long-term client relationships and growth of the brands we steward. In the realm of creativity, we foster a culture where imagination serves as a powerful tool to address complex business and healthcare marketing challenges. Our team thrives on generating creative ideas that are highly strategic and executing promotional programs and campaigns designed to inspire customer action and deliver tangible results. Creativity, for us, is not merely a talent; it’s a skill honed to use in solving intricate business and marketing problems.
Operational and executional excellence remains a perpetual focus, characterized by streamlined workflows, optimized project management processes, and a commitment to consistently deliver results for our clients, brands, and partnerships we undertake.
“If you want to go fast, go alone. If you want to go far, go together.”
EXPERTISE:
- – Brand Launches
- – Brand Positioning
- – Customer Engagement
Karl Tiedemann
EVP, Management Director
Client relationship lead with extensive global market conditioning and launch excellence experience
Karl is a seasoned marketing expert who brings over 25 years of healthcare experience to the table. He has spearheaded the launch of nearly a dozen brands across a wide range of therapeutic categories and worked with clients both domestic and global at every stage of a brand’s lifecycle.
Before INVIVO BRANDS, Karl was EVP, Management Director at leading agencies such as Rauxa, ghg, and Razorfish Health, where he led teams that were digital AOR, HCP AOR, and analytics AOR.
Karl has partnered with a number of clients across a wide range of therapeutic categories:
- Oncology
- Pain Management
- Digestive Health
- Insomnia
- HIV
- Migraine
- Allergy & Cold
- OTC/Self-Care
- Cardiovascular Disease
“We are what we continually do. Excellence, then, is not an act but a habit.”
In his spare time, Karl spends as much time as possible outdoors in Bucks County, PA, with his wife, son, and 2 daughters (and new puppy, Goose!).
EXPERTISE:
- – Concept Development
- – Visual Communication
- – Team Leadership & Motivation
- – Strategic Thinking
- – Branding
Maria Haro
EVP, Creative Director
Creative lead setting the vision of bringing brands to life by translating science into stories that empower health
Maria is a seasoned creative leader with 20+ years in healthcare and brings a unique perspective honed by her mastery of big ideas, design, and storytelling. Roz has spearheaded the launch of nearly a dozen brands across diverse therapeutic categories, collaborating seamlessly with domestic and global clients at every stage of the brand journey.
Before INVIVO BRANDS, Maria held leading creative roles in agencies such as FCB, GSW, and Juice Pharma.
Originally from Spain, Maria graduated from Madrid’s School of Graphic Communications and moved to New York in 1994.
Maria has partnered with a broad range of clients across many therapeutic categories:
- Vaccines
- Cardiovascular Disease
- Digestive Health
- Insomnia
- Women’s Health
- Rare Diseases
- Oncology
- OTC/Self-Care
- Pain Management
“The belief that an idea can make a difference – that’s the fire ignited by powerful creative in our industry.”
In her spare time, Maria enjoys art, traveling, and watching soccer with her 3 sons and husband.
EXPERTISE:
- – Medical & Brand Strategy
- – Oncology
- – Brand Positioning
- – Drug Development
Marlaina Lewis
SVP, Strategy
Strategy lead with experience elevating brands to market leadership through innovative, science-backed, and empathetic storytelling
Marlaina is a seasoned strategy and medical expert who brings 13+ years of healthcare experience spanning early drug development to strategic marketing. Her track record includes driving brand differentiation, accelerating market adoption, and delivering insights-driven strategies rooted in scientific evidence across several therapeutic areas for global and US clients.
Before INVIVO BRANDS, Marlaina was SVP, Strategy, at Biolumina, a New York City–based oncology-focused agency. There she led a team of strategists, driving key initiatives from pre-launch through launch across HCP and DTC marketing efforts. She has worked on several HCP and DTC educational campaigns that spanned across multiple channels, including social and TV.
Marlaina has experience working with clients across a wide range of therapeutic categories:
- Oncology
- Infectious Disease
- Diabetes
- Rare Disease
- Immunology
- Obesity
- Cardiovascular Disease
- Women’s Health
- Pain Management
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before the defeat.”
In her spare time, Marlaina loves exploring California’s sunny beaches with her 11-year-old Malshi, Trixie, getting lost in a great book, or soaking in the energy of a live concert.
EXPERTISE:
- – Clinical Assessment
- – Medical Messaging
Roz Blumenthal, PhD
SVP, Medical Director
Clinical lead with a focus on the science and the data that differentiate brands
Roz has over 25 years of scientific experience since receiving her PhD in Biomedical Science. Roz’s strengths are in critical thinking, data mining from complex research, extracting key takeaway points, and presenting vital information in a logical and easy-to-comprehend manner that is audience appropriate.
Roz brings 13 years of experience directing an NIH-funded research lab and has more than 80 peer-reviewed publications. She has taught undergraduate and graduate biology classes and assessed the strengths and weaknesses of new grant proposals while a full member of the NIH grant funding committees. Roz has an additional 15 years of experience in medical communications, working on educational and promotional medical content development, scientific strategy and pharmaceutical sales and MSL training.
Roz has worked on several antimicrobial and antiviral brands including Zerbaxa, Letermovir, secnidazole, along with RSV training modules, and a sepsis assay to generate clinically sound, actionable medical insights to share with account, creative, and strategy team members.
“Advances are made by answering questions. Discoveries are made by questioning answers.” –Bernard Haisch
EXPERTISE:
- – Marketing Strategy Process
- – Patient Engagement
John Dwyer
SVP, MANAGEMENT SUPERVISOR
Client business lead; passionate client partner and advocate for disciplined marketing
John is an experienced healthcare marketing expert with over 28 years in the business. He has a proven track record in fostering trusted client relationships and overseeing exemplary agency work across many disciplines and partners.
Before INVIVO BRANDS, John was SVP Group Account Director at the DEFY Collective and Razorfish Health.
He has worked on awareness and education campaigns for HCPs and patients, including PR, advocacy partnerships and social media, in the areas of prescription opioid misuse and abuse, hyperemesis gravidarum, and nephropathic cystinosis.
John has worked with a wide range of clients across several therapeutic categories, including:
- HIV
- Pain Management
- Hyperemesis Gravidarum
- Rare/Ultra-Rare Diseases
- Hyperlipidemia
- Insomnia
“Life is either a daring adventure or nothing.”
In his spare time, John tries to see as much of the world as possible and stays fit chasing around his 4-year-old.
EXPERTISE:
- – Message Architecture Development
- – Award-Winning Campaigns
- – Global Launches
- – Flawless Tactical Execution
Dean DeClue
SVP, GROUP CREATIVE DIRECTOR, COPY
Copy and content lead with a deep command of the brand story and science that drives effective healthcare communications
Dean is an expert in translating your brand’s core benefit into a compelling story designed to motivate customers. He specializes in impactful, on-strategy copy solutions, message mapping and architecture, campaigns, multichannel plans, and bridging communications across markets.
He’s an award-winning Creative Director who gained deep experience at healthcare communications agencies in NYC and NJ. He has launched numerous brands to HCPs, patients, and consumers in the US and worldwide. A UGA graduate with a major in advertising, he began his career as a market research moderator conducting HCP and patient interviews.
Dean has created solution-driven messaging and campaigns across many therapeutic categories:
- Infectious Diseases
- Cardiovascular Disease
- Oncology
- Rare/Orphan Diseases
- Insomnia
- Ophthalmology
- Digestive Health
- OTC/Self-Care
- Schizophrenia
”A message architecture is more than a list of messages; it’s a communications blueprint meticulously designed to achieve your brand’s long-term goals.”
Dean enjoys travel, family, photography, art, jazz, collectibles, attending Madonna concerts, and a great cheeseburger.
EXPERTISE:
- – Creative Concepting
- – Multichannel Campaigns
- – Communication Design
Greg Alvarez
Associate Creative Director, Art
Creative who translates strategy into striking visuals that communicate, persuade, and engage
Greg is an adept Associate Creative Director with over 11 years of experience leading high-performing creative teams. His passion for innovative design and storytelling has earned him multiple industry awards across a range of clients. Greg’s keen eye for detail and a deep understanding of brand identity brings a unique blend of creative direction and tactical execution to every project. His ability to seamlessly translate ideas into visually compelling narratives has set him apart as a visionary leader in the creative space.
Greg has collaborated with clients across several categories:
- Immunology
- Diabetes
- Dermatology
- Oncology
- Digestive Health
- OTC/DTC Consumer Brands
- Allergy/Respiratory Conditions
- Cardiovascular Disease
- Pediatric Nutrition
”Creative is the bridge between imagination and execution.”
Greg is an avid hockey fan and in his spare time enjoys exploring nature and indulging in motorcycle getaways.
EXPERTISE:
- – Branded and Unbranded Launches
- – SOP Development and Refinement
- – Digital Excellence
Amy Vachon
VP, Project Management
Project management lead with extensive multi-channel launch, branded and unbranded integration, and pharmaceutical approval experience
Amy is a strategic program leader with over 18 years of marketing experience, known for driving efficient, high-quality outcomes through creative problem-solving. She leads her team with a strong emphasis on communication, organization, and innovative strategy, consistently anticipating and mitigating risks before they impact programs or projects. Amy sets a clear standard for leadership, empowering her project managers to become effective, solution-oriented professionals.
Prior to joining INVIVO BRANDS, Amy led multidisciplinary teams at both large and boutique agencies. She developed and implemented new standard operating procedures, trained teams on best practices, and played a key role in enhancing the quality and scope of the agencies’ digital capabilities.
Amy has partnered with clients across a wide range of therapeutic categories, including:
- Oncology
- Cardiovascular Disease
- Digestive Health
- Dermatology
- Hyponatremia
- Gastro
- Allergy & Cold
- OTC/Feminine Care
- Pain Management
“Clarity, concise direction, and availability of applicable information is the key to ensuring efficient delivery every time.”
Outside of work you will find Amy indulging in her love of travel with her teen daughter.
Vjosa C. Mujko
Managing Partner
Karl Tiedemann
EVP, Management
Director
Maria Haro
EVP, Creative
Director
Marlaina Lewis
SVP, Strategy
Roz Blumenthal, PhD
SVP, Medical
Director
John Dwyer
SVP, MANAGEMENT
SUPERVISOR
Dean DeClue
SVP, GROUP CREATIVE
Director, Copy
Amy Vachon
VP, PROJECT
MANAGEMENT
Greg Alvarez
ASSOCIATE CREATIVE
DIRECTOR, ART