MEET THE TEAM

Discover the team uniquely assembled to drive your business forward.

Vjosa C. Mujko

Managing Partner​

Shaping agency vison, strategic leadership, and fostering client relationships​

At the heart of our agency’s ethos lies a client-centric philosophy and results-driven creativity.​

We focus on long-term client relationships and growth of the brands we steward. In the realm of creativity, we foster a culture where imagination serves as a powerful tool to address complex business and healthcare marketing challenges. Our team thrives on generating creative ideas that are highly strategic and executing promotional programs and campaigns designed to inspire customer action and deliver tangible results. Creativity, for us, is not merely a talent; it’s a skill honed to use in solving intricate business and marketing problems.

Operational and executional excellence remains a perpetual focus, characterized by streamlined workflows, optimized project management processes, and a commitment to consistently deliver results for our clients, brands, and partnerships we undertake.

“If you want to go fast, go alone. If you want to go far, go together.”

Karl Tiedemann

EVP, Management Director​

Client relationship lead with extensive global market conditioning and launch excellence experience

Karl is a seasoned marketing expert who brings over 25 years of healthcare experience to the table. He has spearheaded the launch of nearly a dozen brands across a wide range of therapeutic categories and worked with clients both domestic and global at every stage of a brand’s lifecycle.

Before INVIVO BRANDS, Karl was EVP, Management Director at leading agencies such as Rauxa, ghg, and Razorfish Health, where he led teams that were digital AOR, HCP AOR, and analytics AOR.

“We are what we continually do. Excellence, then, is not an act but a habit.”​

In his spare time, Karl spends as much time as possible outdoors in Bucks County, PA, with his wife, son, and 2 daughters (and new puppy, Goose!).​

Maria Haro

EVP, Creative Director​

Creative lead setting the vision of bringing brands to life by translating science into stories that empower health

Maria is a seasoned creative leader with 20+ years in healthcare and brings a unique perspective honed by her mastery of big ideas, design, and storytelling. Roz has spearheaded the launch of nearly a dozen brands across diverse therapeutic categories, collaborating seamlessly with domestic and global clients at every stage of the brand journey.

Before INVIVO BRANDS, Maria held leading creative roles in agencies such as FCB, GSW, and Juice Pharma.

Originally from Spain, Maria graduated from Madrid’s School of Graphic Communications and moved to New York in 1994.

“The belief that an idea can make a difference – that’s the fire ignited by powerful creative in our industry.”​

In her spare time, Maria enjoys art, traveling, and watching soccer with her 3 sons and husband.

Marlaina Lewis

SVP, Strategy

Strategy lead with experience elevating brands to market leadership through innovative, science-backed, and empathetic storytelling

Marlaina is a seasoned strategy and medical expert who brings 13+ years of healthcare experience spanning early drug development to strategic marketing. Her track record includes driving brand differentiation, accelerating market adoption, and delivering insights-driven strategies rooted in scientific evidence across several therapeutic areas for global and US clients.​

Before INVIVO BRANDS, Marlaina was SVP, Strategy, at Biolumina, a New York City–based oncology-focused agency. There she led a team of strategists, driving key initiatives from pre-launch through launch across HCP and DTC marketing efforts. She has worked on several HCP and DTC educational campaigns that spanned across multiple channels, including social and TV.​

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before the defeat.”

In her spare time, Marlaina loves exploring California’s sunny beaches with her 11-year-old Malshi, Trixie, getting lost in a great book, or soaking in the energy of a live concert.​​

Roz Blumenthal, PhD

SVP, Medical Director​

Clinical lead with a focus on the science and the data that differentiate brands

Roz has over 25 years of scientific experience since receiving her PhD in Biomedical Science. Roz’s strengths are in critical thinking, data mining from complex research, extracting key takeaway points, and presenting vital information in a logical and easy-to-comprehend manner that is audience appropriate.

Roz brings 13 years of experience directing an NIH-funded research lab and has more than 80 peer-reviewed publications. She has taught undergraduate and graduate biology classes and assessed the strengths and weaknesses of new grant proposals while a full member of the NIH grant funding committees. Roz has an additional 15 years of experience in medical communications, working on educational and promotional medical content development, scientific strategy and pharmaceutical sales and MSL training.

“Advances are made by answering questions. Discoveries are made by questioning answers.” –Bernard Haisch

Dean DeClue

SVP, GROUP CREATIVE DIRECTOR, COPY

Copy and content lead with a deep command of the brand story and science that drives effective healthcare communications

Dean is an expert in translating your brand’s core benefit into a compelling story designed to motivate customers. He specializes in impactful, on-strategy copy solutions, message mapping and architecture, campaigns, multichannel plans, and bridging communications across markets.

He’s an award-winning Creative Director who gained deep experience at healthcare communications agencies in NYC and NJ. He has launched numerous brands to HCPs, patients, and consumers in the US and worldwide. A UGA graduate with a major in advertising, he began his career as a market research moderator conducting HCP and patient interviews.

”A message architecture is more than a list of messages; it’s a communications blueprint meticulously designed to achieve your brand’s long-term goals.”​

Dean enjoys travel, family, photography, art, jazz, collectibles, attending Madonna concerts, and a great cheeseburger.

Greg Alvarez

Associate Creative Director, Art

Creative who translates strategy into striking visuals that communicate, persuade, and engage

Greg is an adept Associate Creative Director with over 11 years of experience leading high-performing creative teams. His passion for innovative design and storytelling has earned him multiple industry awards across a range of clients. Greg’s keen eye for detail and a deep understanding of brand identity brings a unique blend of creative direction and tactical execution to every project. His ability to seamlessly translate ideas into visually compelling narratives has set him apart as a visionary leader in the creative space.

”Creative is the bridge between imagination and execution.”

Greg is an avid hockey fan and in his spare time enjoys exploring nature and indulging in motorcycle getaways.